Darrell Jones embarked on his 40-plus-year career in the food business in Cranbrook, British Columbia as a retail grocery clerk. From there, Darrell joined teams in 23 different stores and communities as he moved progressively through a series of senior operating roles with Save-On-Foods and the Overwaitea Food Group.
For the past 17 years, Darrell has been a key member of the company’s Senior Management Team, contributing to the strategic development of the company with his frankness, charisma and business savvy. In 2012, Darrell was promoted to company President. During his time at the helm of the company, Darrell has played a key role in aligning his executive team on their shared goals, positioning the company as the leading grocery retailer in Western Canada on a path of rapid expansion. He is a recipient of the Golden Pencil Award – the highest distinction in the grocery industry – for his outstanding contributions to the grocery industry by the Food Industry Association of Canada in 2017.
Darrell channels his passion for the grocery industry into active participation on numerous industry boards, including those of United Grocers, Inc (UGI); GS1 Canada; the Food Marketing Institute (FMI); Retail Council of Canada GMC; and BC Children’s Hospital Foundation. In his capacity as a member of these organizations, Darrell is a key advocate for the company and representative on both the national and international stages.
Darrell has culled a wealth of experience over four decades with the company, and he enthusiastically leads an increasingly diverse team of nearly 18,000 people known for innovation, customer service and industry leadership in more than 150 Western Canadian communities.
As Canada’s largest western-based food store chain, Save-On-Foods feeds families in more than 100 communities in British Columbia, Alberta, Saskatchewan, and Manitoba. With 159 stores operating under the Save-On-Foods, Overwaitea Foods, Urban Fare, PriceSmart Foods and Bulkley Valley Wholesale banners, the company is known for customizing its stores to meet the needs of each neighbourhood served by carrying more than 2,500 locally-made products. With the support of its nearly 18,000 team members, Save-On-Foods is on a path of growth with plans to open dozens of stores in the next five years, and will open its first store in Whitehorse, Yukon later this year. Named B.C.’s Most Loved Brand, Save-On-Foods is also one of B.C.’s Top Employers for 2017 – for the fourth year running.