Director, Sustainable Business & Innovation, Burt's Bees
Paula Alexander is Director, Sustainable Business & Innovation for Burt’s Bees, global natural health and beauty care brand. Paula has been with Burt’s Bees since 2006 and has served a variety of leadership roles in Brand Development, Marketing and Global Insights. She has served on the Burt’s Bees Leadership Team for six years.
Paula takes a whole systems approach to sustainability; a source-to-disposal mentality ensures that Burt’s Bees prioritizes sustainability in all business functions at all levels. Serving as President of The Burt’s Bees Greater Good Foundation, she drives the foundation mission to support the health of both the community and pollinators, including honeybees. As the brand looks to future growth and expansion, Paula is also the Marketing Lead for Mergers & Acquisitions and Business Unit Director of the Burt’s Bees Natural Launchpad, a grant program and community for small companies in the health and well-being space.
Paula began her career in brand management at Unilever. There, she managed the $600-million Dove bar and body wash business and was part of the launch efforts for the Campaign for Real Beauty. She worked in a global capacity leading innovation and strategy for Dove body wash in North America, Europe and Asia 2002-2004. Prior to Dove, Paula worked on the Suave, Lever 2000 and Snuggle brands.
Paula holds a BBA from Texas A&M University and an MBA from Duke University’s Fuqua School of Business. She is a frequent marketing and sustainability guest speaker at leading US business schools and industry conferences. In 2013, Paula received the Fuqua School of Business Leader of Consequence Award.