Peter FreedmanManaging Director, The Consumer Goods Forum

Peter has been the Managing Director of the Consumer Goods Forum (CGF) since January 2014. Peter has over 30 years experience in consumer industries globally. From 1984-2011 he worked for McKinsey & Company, advising both retail and consumer goods clients on issues of strategy, organisation, operational improvement, change management, and capability building. He led the firm’s Europe, Middle East & Africa consumer goods practice for over 10 years, and worked as a consultant with both large multinationals and local family-owned companies, in most regions of the world.

Peter has also served in non-executive roles with a variety of consumer-facing organisations. He is currently a Board member of Zendegii Frill, a health-focused food start-up and a Trustee of Fare Share, a UK food waste charity.

The Consumer Goods Forum (“The CGF”) is a global, parity-based industry network that is driven by its members. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. The CGF's member companies have combined sales of EUR 2.5 trillion. Their retailer and manufacturer members directly employ nearly 10 million people with a further 90 million related jobs estimated along the value chain.